WEBSITE DEVELOPMENT AS A MARKETING STRATEGY FOR ONTHOK YUYU ASRI MSMES IN THE DIGITAL MARKETING ERA

Fri Anistuti; Najmas Sa’adahb; Agus Hermawan

Authors

Fri Anistuti Department of Management, Universitas Negeri Malang, Indonesia
Najmas Sa’adahb Department of Management, Universitas Negeri Malang, Indonesia
Agus Hermawan Department of Management, Universitas Negeri Malang, Indonesia

Keywords:

MSME. Digital Marketing, Website

Abstract

The development of information technology has changed the scope of the marketing world in recent years. The transition of MSMEs towards digital is expected as an effort to increase the effectiveness and efficiency of business processes and MSME operations. Website as one of the media in Digital Marketing to introduce businesses, products, and other information about MSMEs so that the products produced can be better recognized by the public. The purpose of this community service activity is to help and provide solutions to the problems faced by MSMEs and help for future business development