ASSISTANCE FOR MSMEs IN THE DEVELOPMENT OF PROCESSED EYE PRODUCTS AND THE USE OF SOCIAL MEDIA FOR ENDHUL MSMEs

Abstract

MSMEs have an important role in a country's economy, including creating jobs and supporting regional economic growth . The aim of implementing the activity is to provide sustainability of raw materials as well as diversify product packaging and create a social media platform to generate broad marketing. In this activity, the method of implementing service is in the form of training and mentoring, product packaging diversification, product marketing strategies, and the use of information technology to increase sales capacity and business income. The results achieved through this service activity are being able to understand the importance of marketing products through social media and developing products to be more creative and innovative in the modern era, even having a big impact on increasing sales power and income